Remote work is the new black!

More and more specialists are coming to realize the pros of remote work for their productivity and professional growth. To be specific, around two-thirds of global employees now work remotely. And while 44% of global companies are still hesitant when it comes to remote work, the pandemic has forced them to consider it.

Remote teams demonstrate better focus and productivity. They have a better work-life balance, 82% less stress, and have more opportunities for professional development.

We know that remote working has been the bane for HR. However, marketers or business owners all want to work with the best professionals and remote work is one way to attract them to your company.

We must have an understanding of all the hidden pros and cons of managing a team of remote workers. Are we sure we know who they are? What makes them different from freelancers? And, after all, are we ready to build and work with a remote team for better business results?

Freelancers vs. Remote Workers

It is easy to confuse remote workers with freelancers, but these two categories of specialists are far from the same.

Freelancers have no employment obligations. You make a deal, asking a freelancer to do some work on your project; you discuss requirements and deadlines, and that’s it. Freelancers work according to their schedule, can choose projects from multiple brands, and invoice you based on their rates and fees.

Remote workers are your full-time employees who are just absent in the office physically. They are free to work remotely from anywhere in the world but have a fixed working schedule and monthly salary. They can’t work for other brands.

In plain English, it’s an office job that’s not in the office.

It is imperative that your remote worker clearly understands what goals they’ll achieve in the workplace, what skills they’ll get, and what they can give to your brand. They should have creative thinking and independent decision-making skills because, as a manager, you don’t have the time nor the opportunity to answer constant questions; and your remote workers don’t have time to ask tons of questions since they can’t just drop by your desk whenever.

That said, they need to exhibit good decision-making skills as not to slow down the work process.

Benefits of Working With Remote Teams

Reasons are many, but here are our top four:

Remote Workers are Result-oriented

They understand that the company is giving them something they truly value… the ability to work remotely. This creates a great deal of loyalty and the desire to prove their worth so remote workers are often high-performers that produce great results.

You Open Your Doors to the Best Talent

The global state of remote work allows you to find and hire specialists from all over the world. You don’t choose from 10 or 100 people in your local market, but thousands across the world.

You Get a Chance to Organize all Business Processes Better

For efficient work with remote teams, you need to organize, plan, structure, and manage everything up and down. It’s your opportunity to fix drawbacks and improve your existing processes.

Your Employees Will be Happier

Allowing your employees to work remotely creates happier employees. They aren’t subjects to many of the stress-related aspects of an office job like long commutes, they travel more and live how they want, and they appreciate that. So, as a rule, remote workers are more loyal to your business organization.

But here’s the catch:

As good as remote work sounds, it doesn’t suit everyone. So, the question is how can you know if you are ready to allow your employees to work remotely and entrust your marketing to them?

First and foremost…

Remote workers are not for you if you tend to micromanage. Here’s your roadmap to know if you’re ready to manage a remote team:

· You have specific goals and KPIs. This is important for remote workers as they need to know what defines success and how their role contributes to organizational goals.

· You already have good collaboration practices in place, including a project management tool for remote workers to see instructions and deadlines.

· You have video conferencing capabilities using a platform like Highfive, GoToMeeting, JoinMe, or Zoom.

· You have a remote access tool to give workers the ability to connect to servers and hard drives from outside the office. Some popular options are LogMeIn, VMWare, RemotePC, etc. (This isn’t necessary for all businesses, it usually depends on your existing IT infrastructure.)

· Your business is conducive to it. Some businesses, industries, and departments aren’t built for remote work. The marketing, sales, software development, and communication departments are typically good fits for remote work.

· If having a reliable broadband connection isn’t a problem for your team members. Because if there are constant excuses as regards bad connection, productivity is bound to drop and we don’t want that do we?

If it doesn’t matter to you how many hours they’ve logged on their laptops as long as they are completing tasks and hitting deadlines — you could be ready to implement some remote working opportunities.